Our Story

Get ready for a whole new experience that’s part fashion, part friendship, part community and all fun! Get ready to be an insider on all things style, music, fashion and beauty. It’s about being confident, caring and giving back to your community in big and small ways. It’s a place where your love for fashion, music, art and entertainment can be explored and expressed.

Welcome to Tamagotchi L.i.f.e — T-L.I.F.E.! It’s a place to meet up with friends and share ideas. Catch the hottest and the latest ideas in fashion—help shape new trends and tell us what you like. Watch webisodes that bring it all to life. Start new conversations. Influence styles that we’ll be introducing. Be a part of the story.

Where did all this excitement begin? To understand Tamagotchi L.i.f.e. let’s take a look where it all started. It all began in the 1990’s. Named by melding the Japanese word for egg, “tamago,” with the English language word “watch,” the Tamagotchi became an “overnight” phenomenon by capturing first the attention and, ultimately, the heart of all who touched the colorful orbs. By the time Bandai released the wave of addictive creature-raising interplay in the U.S., Tamagotchi became the must-have product for millions of young fans who took on the challenge and responsibility of parenting these living digital beings.

Their enthusiasm for the brand, evidenced in the over 79 million units purchased, is what propelled the evolution of Tamagotchi, the toy, into Tamagotchi L.i.f.e., an exciting new line of lifestyle products being introduced in the U.S. and Canada, that captures the spirit of that original experience. Fans who grew up with Tamagotchi are, today, positive, assured, intrepid, cooperative and empowering, much like the attributes of the brand’s namesake. And when you factor in its modern-day update with a trendsetting focus, you’ll understand what Tamagotchi L.i.f.e. is all about.

Tamagotchi L.i.f.e. invites you to share your unique ideas and contributions to help grow our T-L.I.F.E. community. Join the Tamagotchi L.i.f.e. movement…a celebration of friendship, love, nurturing and fun. A place that brings the best of life to young women who are changing their communities through passion and dedication.

So, what are you waiting for? Get started and begin your T-L.I.F.E. journey today!

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