What is Tamagotchi L.i.f.e.?
Tamagotchi L.i.f.e is an exciting new brand that evolved from the original Tamagotchi experience. Just as the toy celebrated the joy of caring for and raising a virtual pet in what was state-of-the-art technology, Tamagotchi L.i.f.e. is its natural evolution into a lifestyle that reflects that caring spirit and enthusiasm for living life to its fullest. That unique personality will be infused into a contemporary line of products ranging from apparel and apps to home décor and accessories.

Will there be a new Tamagotchi toy in the U.S. anytime soon?
Bandai, the company responsible for the sale of over 78 million Tamagotchis since its November 23, 1996 debut in Japan, considers Tamagotchi a core brand and priority. Bandai is planning an exciting re-launch of Tamagotchi product timed to fit in with a dynamic new strategy.

When will Tamagotchi L.i.f.e. products become available?
We are aiming to introduce Tamagotchi L.i.f.e. product in the U.S. in conjunction with the Back-to-School period in the 3rd Quarter of 2013.

Will I be able to experience Tamagotchi L.i.f.e. in some way sooner?
In addition to our Website, we will be launching the first of several fun and engaging apps which celebrate the legacy and the personality of Tamagotchi. Look for the first app in the Spring of 2013.