Bandai Co., Ltd. and Sync Beatz Entertainment Announce First Winner in the Tamagotchi L.i.f.e.™ Hometown Heroes Program
Brand Makes $5,000 Contribution to Carole Pearson and her Los Angeles-based Animal Rescue Group – The Dawg Squad – in Her Honor
TOKYO and LOS ANGELES (March 19, 2013) – Bandai Co., Ltd. and Sync Beatz Entertainment celebratesthe spirit of philanthropy today by announcing Carole Pearson as the first-ever winner of its Tamagotchi L.i.f.e. Hometown Heroes program. Ms. Pearson, named the victor by public vote, is being recognized for her work in advocating for homeless dogs. A $5,000 contribution has been made in Pearson’s honor to her animal rescue group, Dawg Squad.
Based in Los Angeles, Pearson founded The Dawg Squad in 2001 with the goal to “improve the welfare of canines.” It is a fully operational non-profit organization and focuses on the rescue of homeless and abandoned dogs, providing medical care, rehabilitation and temporary homes until a full-time adoptive home can be found. The Dawg Squad has helped more than 1,100 animals in need. The all-volunteer organization has grown over the years and is currently supported by a large group of faithful animal lovers. The work that the organization performs is highlighted in an original Webisode https://tamagotchilife.com/webisode/webisode-2-londaloza/ viewable on the Tamagotchi L.i.f.e. Website.
“Ms. Pearson is very deserving to be the first Hometown Heroes winner,” said Naruo Uchida, CEO of Sync Beatz Entertainment. “She is the epitomé of what this program is all about, and we’re delighted that our contribution will further enhance the noble efforts she and her dedicated staff perform on behalf of animals in need. The caring and nurturing that The Dawg Squad demonstrates on a daily basis has become its hallmark, and aligns perfectly with the core qualities of the Tamagotchi brand.”
The Hometown Heroes program is a kickoff initiative of the new Tamagotchi L.i.f.e. (Love Is Fun Everywhere) lifestyle brand. Its goal isto encourage and recognize pro-social activity by enabling visitors to the Tamagotchi L.i.f.e. Website to nominate people in their communities who have selflessly committed time and effort to improve the quality of life for those in need. Tamagotchi L.i.f.e. recognizes the highest scoring nominee with a $5,000 donation to the charity of his/her choice, an inscribed Tamagotchi L.i.f.e. Hometown Heroes Crystal Award, and a video on the Tamagotchi L.i.f.e. Website highlighting the work they’ve performed, all emblematic of the caring aspect at the heart of the Tamagotchi® brand.
The next winner will be selected at the end of April. Fans are encouraged to submit nominations for their own Hometown Heroes at https://tamagotchilife.com/heroes.
About Bandai Co., Ltd.
Dedicated to “Fostering Dreams and Delivering Inspiration,” Tokyo-based Bandai Co., Ltd., one of the world’s largest toy companies, manufactures engaging toys that captivate the imagination and provide endless fun and entertainment through some of the most popular brands in children’s toys and interactive entertainment today. Bandai Co., Ltd. is part of NAMCO BANDAI Holdings, Inc., whose global interests encompass three strategic business units: Toys and Hobby, Content and Amusement Facility. The Toys and Hobby unit’s product lineup includes toys, candy toys, cards, vending machine capsule products (Gashapon), plastic models, apparel, lifestyle goods and other products. The company’s mid-term strategy focuses on “Globalization” through the nucleus of its business – the Character Merchandising business model.
About Sync Beatz Entertainment
Representing such respected consumer product organizations as Bandai Co., Ltd. (“Tamagotchi”) and Banpresto (“Kapi-Bara-San”), Sync Beatz Entertainment is a full service marketing organization that creates strategic growth for IP owners by employing traditional and digital media along with consumer product expertise to introduce branded products to the United States marketplace.
Bandai logo: ® and © 2013 Bandai. Tamagotchi: ©Bandai, WiZ. The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly
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