LOS ANGELES (June 3, 2014) – Bandai America Incorporated and Sync Beatz Entertainment today announced that the innovative apparel company Evy of California will be applying its KuKee™ technology, which provides consumers with a customized interactive augmented reality (AR) experience, to Bandai’s girls-targeted Tamagotchi® Friends™ fashion line.The relationship between Bandai and Evy was forged as part of the new Tamagotchi brand licensing program which includes Tamagotchi L.i.f.e.™ as well as Tamagotchi Friends. For the first time, fans of Tamagotchi will be able to utilize KuKee - a fun, free app that activates unique AR on iOS devices - to unlock an enhanced experience which creates animated Tamagotchi-like characters. By simply downloading the KuKee app and scanning the unique marker embedded in a creative line of Tamagotchi-branded fashion apparel, as well as markers featured on a collectible poster available in packages of Bandai’s new Tamagotchi Friends product line, consumers can create customized illustrated self-portraits complete with distinctive Tamagotchi Friends fashion elements on a digital Dream School student ID card, which they can share via social media. Bandai’s all-new Tamagotchi Friends Digital Friends device represents the newest iteration of the popular digital toy. The iconic egg-shaped devices feature fashionable trend-inspired designs on the outside, along with new characters to raise in new experiences on the inside. One of the most unique features of the new Digital Friends device, distinctive from the classic Tamagotchi toys of years past, is an all-new short range communication function enabling owners to “bump” another Digital Friends device. This allows the characters to go on play dates and interact with characters outside their own device, as well as allowing owners to share texts with friends. This new product line will launch in the U.S. and Canada in the 3rd Quarter of 2014. Branded markers will also be part of the Evy of California Tamagotchi Friends clothing line, adding to the interactive experience that has been associated with the Tamagotchi brand since its introduction in 1996. This fall, Evy of California will release a new fashion line of girls’ apparel incorporating its KuKee technology along with artwork and imagery inspired by the digital egg-sperience that launched a worldwide sensation and sold 79 million Tamagotchi devices. Evy’s new line of active wear, dresses, fleece, T-shirts, pants, shorts, skirts and sweaters is targeted to be rolled out at U.S. and Canadian retailers later this year. Always at the cutting edge of design, Evy of California first implemented KuKee in 2013. Its “Activated Apparel” line uses augmented reality to provide consumers with an engaging added value through an integrated digital layer of technology. “Since its beginning, the Tamagotchi brand has been known for innovation in the interactive space,” said Paul Fish, Senior Vice President, Brand Management, Bandai America Incorporated. “Wearable technology such as ’Smart Clothes’ are the future. We’re excited to have the chance to continue to create a fresh and fuller experience for our fans using KuKee technology through our partnership with the truly fashion-forward Evy of California.” “We are excited about creating a seamless experience between the core toy functionality and a truly novel consumer products approach,” said Jeffrey Fisher, VP of Licensing, Strategic Marketing and New Business Development, Evy of California. “It’s about having fun and creating unique product offerings that expand our company’s creativity.” For more information on the brand and upcoming apps, visit the Website at http://TamagotchiFriends.com/. About Bandai America Incorporated A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, Ben 10™ and Pac-Man and The Ghostly Adventures™, Locksies™, Tamagotchi Friends™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings USA Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com. About Evy of California, Inc. Evy of California, a premier kids’ fashion design house, specializes in branded collections across all retail price points. The company owns and operates four brands including Fleurish Girl, a tween top and dress department store brand; California Talk, a girls’ fashion top and sleepwear collection; Super Charged, a young mens’ and boys’ tee and fashion line; and Kidture, a little sister sportswear line. In addition to managing its own brands, Evy holds the U.S. licenses for Hello Kitty, My Little Pony, Ever After High, Transformers, DC Comics, Disney Princesses and Fairies, Mickey and Minnie Mouse, The Public Zoo, Boo the World’s Cutest Dog and several other top properties. With offices in Los Angeles, New York, Seattle, Puebla, Mexico and Shanghai, China, Evy embodies the same transparent business practices it was founded on in 1948, and design, quality and honesty are paramount. About Tamagotchi Friends The original Tamagotchi brand was established in 1996. 18 years later, the new and enhanced Tamagotchi Friends brand is being reintroduced and it is supported by new Digital Friends devices with an innovative “bump” technology, a character brand segment with collectible Tamagotchi Friends figures and playsets, and an immersive portfolio of interactive lifestyle products. Tamagotchi Friends animated webisodes and the new www.TamagotchiFriends.com website debuted globally in November 2013 to coincide with Tamagotchi’s 17th Birthday. The new Tamagotchi Friends, which targets Girls 6-10 years of age, combines the nurturing features and traditional play pattern of the beloved handheld virtual pet where you raise your characters from egg to adult, with exciting new technology that will resonate with Tamagotchi fans. With the new BUMP technology feature, similar to what’s found in today’s smartphones, these lovable, whimsical friends can connect with each other for massively increased levels of interaction. About Tamagotchi L.i.f.e. The Tamagotchi L.i.f.e. brand is a lifestyle brand that puts a contemporary take on the original, beloved Tamagotchi brand that was established in 1997, targeting Women 18-29 years of age. Originally launched in early November 2012, with the establishment of a Website and fan pages, the brand expanded with the establishment of the philanthropic, “Hometown Heroes” program in January 2013, followed by the launch of the Tamagotchi L.i.f.e. app in early 2013. In the fall of 2013, Tamagotchi L.i.f.e. announced apparel partnerships with Evy of California, Inc. and Mighty Fine, Inc. to produce brand inspired apparel for Juniors, some of which is already in retail stores. Bandai logo: ® and © 2014 Bandai. Tamagotchi Device:©BANDAI,WiZ. Tamagotchi Friends:©B,W/T,T The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly. All trademarks are the property of their respective owners. About Sync Beatz Entertainment Representing such respected consumer product organizations as Bandai Co., Ltd. (“Tamagotchi”) and Banpresto (“Kapi-Bara-San”), Sync Beatz Entertainment is a full service marketing organization that creates strategic growth for IP owners by employing traditional and digital media along with consumer product expertise to introduce branded products to the United States marketplace.

TOKYO & LOS ANGELES-(February 13, 2014)-Following the 3,000,000^th download of their first app, Bandai Co., Ltd. and Sync Beatz Entertainment today announced the upcoming release of its FREE new Tamagotchi L.i.f.e. Angel app, which recreates the original Tamagotchi Angel digital handheld game series, for iOS and Android devices in the U.S. and Canada.

Based on one of the most popular Tamagotchi series after the original release of 1996/Japan and 1997/U.S., the iOS version of the Angel app will be launched on Wednesday, February 26^th, with the Android version expected to also become available that day.

The Tamagotchi L.i.f.e. Angel app will feature changeable play modes, allowing players to care for their Angels in the classic eggshell TOY mode or full screen in APP mode. The free app offers a multitude of Angel characters and new color environments; updated Life, Happiness, Hunger and Effort meters; a new technical feature which enables the screen to be tapped to scare away flying bats; 22 new in-app wallpapers and eight wallpapers for use on the player’s device; 12 shell choices; an image gallery and fun mini-games. Additionally, the Tamagotchi L.i.f.e. Angel app enables users to post photos of the Tamagotchis they’re raising on Facebook.

New music is another unique feature of the Tamagotchi L.i.f.e. Angel app. For the first time ever, the legendary Joan Jett is allowing “Any Weather,” the lead single from Joan Jett and The Blackhearts’ long-awaited and highly praised new album, Unvarnished, to be included in a game-based app. The multi-platinum recording artists’ single, “Any Weather,” co-written and performed with Dave Grohl, has been integrated into the new Angel mini-game for Tamagotchi fans to enjoy. Unlike the original, this 2014 instrumental version introduces music throughout the Angel-raising experience.

The new app follows the successful 2013 launch of the Tamagotchi L.i.f.e. app, an authentic recreation of the classic Tamagotchi game with a contemporary spin, which has generated 3,000,000 downloads. It’s the latest entry in the Tamagotchi L.i.f.e. brand, a line of lifestyle products that embodies the spirit and attributes of that original experience and targets its original Tamagotchi user base, who, today, are active young adults.

“We are so delighted to bring back in app form one of the most popular Tamagotchi series, the Tamagotchi Angel, to capture the imagination of young fans across America, just as the original did back in 1997,” said Naomi Tobita, Chief Tamagotchi Officer at Bandai Co., Ltd. “The apps, licensed Tamagotchi L.i.f.e. apparel now available from Mighty Fine and coming this fall from Evy of California, and the new Tamagotchi Friends toy line coming to North America later this year, are the latest examples of the rapid growth of the Tamagotchi brand.”

Following the launch of its Website (www.tamagotchifriends.com) this past November 23^rd (the 17^th anniversary of the original Tamagotchi), the new Tamagotchi Friends toy line will make its U.S. debut in the Bandai America showroom at the 111^th annual American International Toy Fair® in New York City next week (February 16^th – 19^th).

For more information on the Tamagotchi L.i.f.e. brand and upcoming apps, visit the Website at https://tamagotchilife.com.

About Bandai Co., Ltd.

With its focus on “Dreams and Creation,” Tokyo-based Bandai Co., Ltd., one of the world’s largest toy companies, manufactures engaging toys that captivate the imagination and provide endless fun and entertainment through some of the most popular brands in children’s toys and interactive entertainment today. Bandai Co., Ltd. is part of BANDAI NAMCO Group, whose global interests encompass three strategic business units: Toys and Hobby, Content and Amusement Facility. The product lineup of the Toys and Hobby unit, which is led by Bandai Co., Ltd., includes toys, candy toys, cards, vending machine capsule products (Gashapon), plastic models, Apparel, lifestyle goods and other products. The company’s mid-term strategy focuses on “Globalization” through the nucleus of its business – the Character Merchandising business model.

About Sync Beatz Entertainment

Representing such respected consumer product organizations as Bandai Co., Ltd. (“Tamagotchi”) and Banpresto (“Kapi-Bara-San”), Sync Beatz Entertainment is a full service marketing organization that creates strategic growth for IP owners by employing traditional and digital media along with consumer product expertise to introduce branded products to the United States marketplace.

About Tamagotchi L.i.f.e.

The Tamagotchi L.i.f.e. brand is a lifestyle brand that puts a contemporary take on the original, beloved Tamagotchi brand that was established in 1997. Originally launched in early November 2012, with the establishment of a Website and fan pages, the brand expanded with the establishment of the philanthropic, “Hometown Heroes” program in January 2013, followed by the launch of the Tamagotchi L.i.f.e. app in early 2013. In the Fall of 2013, Tamagotchi L.i.f.e. announced apparel licensing agreements with Evy of California, Inc. and Mighty Fine, Inc. to produce brand inspired apparel for Juniors, with initial product already at retail.

Bandai logo: ® and © 2014 Bandai. Tamagotchi: ©BANDAI, WiZ.
Tamagotchi L.i.f.e. Angel app: ©2014 NBGI.
The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly.